February 18, 2020. Paul Clem from YakSocial, pclem@yaksocial.com. 
This is Part 2 of Paul's presentation on social media marketing. In this webinar, Paul presents key marketing techniques on Facebook and Instagram that guides can use to drive people to your business. He talks about placing your ad on newsfeeds and other spots. He walks our viewers through the website viewer analytics page in Facebook's business manager's account. He outlines paths to reaching "cold" and "warm" audiences, and defines "look-alikes." Paul talks about methods to track audience behavior on your site and use that knowledge to drive marketing approaches.