- Random splits and Engagement splits.
- Journey History tab will analyze your goals.
- Automation studio with example of birthday send: create as report in SF, build SF 'send definition' in MC, look in Email > Interactions > Messages > Email > Salesforce Sends > Create. For recipients, pick Salesforce reports. Have the report look at only 'today'.
- Discussion of 'frequency caps'
- Other Automation Studio Activities: data extract, SQL Query, Filters (good for synchronized data extensions or importing data files from FTP sites).
- Discussion of handling different time zones.
- How to test Journeys
- Discussion on reporting.
- Random Q&A: SMS sends. Questions on date related sends. Add custom message tile. Look ups to child/parent objects, the relationship between questions and answers specifically.
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