The yield-quality relationship is of paramount importance to achieve quality fruit consistently in Oregon's Pinot noir producing regions, or so we think. Each year, growers and winemakers toil over yield estimates followed by cluster thinning to reach strict target yields that are thought to ensure high-quality grapes and wine. However, what is the ultimate result of this practice... better wines, vine balance, sustainable growth, and less fertilizer and fungicide inputs? This seminar reported results of yield management research conducted from 2011-2013 with focus on impacts on vine growth, balance, and fruit composition.